Assignment: Develop a campaign for the Clinton CHAI Foundation, both building awareness of the growing global HIV/AIDS crisis and letting people know that free access to life saving AVR’s is a fundamental human right.

The “All = One” Concept: Today we are always plugged in. On the go checking statuses, at desks reading diggs. And because of that we have an opportunity, the opportunity, to monetize users social activity, though calculation of their interaction (items shared, liked, followed, viewed etc.), while they surf their ever-growing Internet SocialSphere.

But how? It’s easy. The All = One Campaign will leverage select Fortune 500 corporate CSR’s to pull it off, all the while giving the companies the recognition they deserve (with call outs) for helping the cause.

Where will it happen? On the All = One website and mobile app, which will host approved curated content for users to view, share and interact with.