In 2022, we aimed to revitalize Life is Good for back-to-school. We developed a children's campaign and brought in a talented team to recreate classic Life is Good visuals using only imagination. With our guidance, kids created their own versions of a world brought to life. In post-production, we included Life is Good illustrations from their clothing line.

As the Co-Art Director on this shoot, our primary objective was to capture the essence of childhood joy and spontaneity. To infuse the creative elements with a sense of fun and playfulness, another designer and I embarked on a collaborative journey to develop doodles that would adorn all the assets produced for this project. The doodles were carefully crafted to evoke a sense of innocence and whimsy, perfectly encapsulating the spirit of kids just being kids. It was an exciting creative process that allowed us to bring a touch of lightheartedness to the overall design, enhancing the visual appeal and connecting with the target audience on a more personal level. The incorporation of these doodles added a delightful charm to the project, making it a memorable and engaging experience for all involved.