Born from a passion for craftsmanship and an unwavering commitment to quality, Yused Genes believes that every stitch tells a story, with each collection crafted from the finest selvedge denim. Distinguished for its unparalleled quality and durability, Japanese selvetdge denim forms the foundation of each pair, ensuring not only luxury but also a timeless elegance that will only improve with age.

Not merely manufactured; each pair of jeans is meticulously handcrafted by skilled artisans who pour their expertise and passion into every detail. From the initial cut of the fabric to the final stitch, every step is executed with precision and care, resulting in denim of unparalleled quality and character.