The Reading Glass Co. (TRGC) has recently emerged as a separate entity, standing out distinctly from the McGee Group. Leveraging the wealth of knowledge and experience from McGee in product development, marketing, customer service, and warehousing, TRGC will be structured in a manner akin to Case Optics. Nonetheless, while TRGC will draw upon McGee's resources, it will uphold its autonomy through its individualized website and sales operations. Experience the forthcoming innovations in reading glasses by embracing the exciting journey with TRGC today.

As the Creative Director for Reading Glass Co, a subsidiary of The McGee Group, I was responsible for overseeing the creation of all assets from inception. Leading a team comprised of copywriters, photographers, digital designers, and graphic designers, we collaborated to bring the brand's vision to life. My role involved making decisions on typography usage, directing model and product photography sessions, designing the overall look of the website, and creating all printed materials. This hands-on approach ensured a cohesive and compelling brand identity across various platforms.