XOXO blends timeless looks with the most current trends, creating fashion-forward eyewear. XOXO’s design essence is feminine, alluring, confident and modern for the smart and sexy woman. With attainable price points for women who desire trend-conscious designs, XOXO eyewear features stylish and contemporary styles for women of all ages and eye sizes.

In my role as an Art Director with XOXO, I had the pleasure of leading a lively and vibrant photoshoot on location. The task at hand was to select models who perfectly encapsulated the essence of the brand, ensuring a seamless blend of elegance and sophistication.

Post the exhilarating shoot, the team and I meticulously curated primary images to grace our print campaigns, while reserving the equally captivating secondary shots for our engaging social media content. This strategic approach allowed us to engage with our audience across different platforms effectively.

Transitioning into my responsibilities as a Senior Graphic Designer, my creative vision came to life as I crafted all the print materials, B2B point-of-purchase displays, and sales presentations. These materials were then distributed far and wide to our dedicated sales representatives, ensuring that the brand's integrity shone through in every interaction.

My dual roles allowed me to maintain a watchful eye over every aspect of our visual identity, guaranteeing a harmonious and consistent brand image across all touchpoints. With this project, I aimed to infuse a touch of playfulness, enriching the brand's identity and captivating our audience at every turn.