American design with a California confidence by blending beautiful fabrications with impeccable quality for effortless élan and carefree glamour. Founded in 1995 by Trina and her late husband, noted photographer Jonathon Skow, as a women’s contemporary clothing line, Trina Turk has evolved into an iconic lifestyle brand. The Trina Turk eyewear collection features custom prints using a three-step lamination process produced in Italy and jewelry-inspired hand-enameled décor, European components and custom Japanese and Italian acetates. The eyewear collection focuses on quality craftsmanship and bold colors that mirror the easy glamour that is the hallmark of the Trina Turk brand.
As an Art Director, my vision guided a captivating photoshoot for Trina Turk, selecting models that epitomized the essence of the brand. On location, every frame captured exuded sophistication and allure, resonating with the brand's timeless elegance.
Post photoshoot, our team curated primary images for elaborate print campaigns that would grace the glossy pages of fashion magazines, embodying luxury and style. Secondary images, chosen, were destined to captivate on social media platforms, engaging a broader audience with the brand's refined aesthetics.
In my capacity as the Senior Graphic Designer, I crafted every print material, ensuring that each piece reflected the brand's essence. From elaborate B2B point-of-purchase displays to comprehensive sales presentations, every collateral piece radiated elegance and sophistication, resonating with the meticulous craftsmanship of Trina Turk.
My comprehensive involvement throughout the process was instrumental in upholding the brand's integrity and maintaining a cohesive visual identity across all platforms. Each design element, curated, contributed to crafting an image of unparalleled glamour that resonated with audiences nationwide.
